Turn $1M+ in production equipment and decades of event experience into a searchable, bookable offer. Phase 1 is designed to generate one incremental qualified event booking per month.
Innerphase owns the hard part of an event production company: over $1,000,000 in equipment, capacity for roughly two simultaneous 5,000+ person events, and decades of technical experience. Current booking volume is approximately one event per month. The bottleneck is not capability. It is that prospects who do not already know Bill have no self-service path to understand the offer, compare packages, or request a quote.
Approximate current baseline at one $5,000 event per month.
Illustrative incremental revenue from one additional qualified booking per month.
Phase 1 investment to build the digital sales foundation.
Figures are illustrative and based on information Bill provided. They are not audited revenue projections.
Every prospect flows through Bill personally. If Bill is unavailable, the sale stalls. The company cannot scale beyond his personal bandwidth. The first fix is not more advertising. It is a digital front door that answers the questions prospects already have before they pick up the phone.
Prospects cannot explore packages, capacity, or event types without a conversation.
Every estimate is built from scratch, consuming senior time on repetitive scoping.
Major venues, audience scale, and past events are not visible to new buyers.
Storage, staging, and client demos run on residential infrastructure, creating a professionalism ceiling.
Innerphase does not need dozens of new customers to change the business materially. It needs one incremental qualified booking per month.
| Asset | Stated capacity |
|---|---|
| Production equipment | Over $1,000,000 |
| Simultaneous large-event production | ~2 x 5,000+ person events |
| Current booking frequency | ~1 meaningful event/order per month |
| Approximate minimum order value | ~$5,000 |
The Digital Sales Foundation turns Innerphase's capabilities into a visible, searchable, and bookable offer. Exact package limits and pricing will be developed with Bill.
Website, positioning, packages, lead form, analytics, case-study framework. Approximately 6 weeks from kickoff.
SEO, local SEO, AEO, GEO, Google Business, service-area pages, content, conversion tracking.
CRM, automated lead intake, email/SMS follow-up, lead scoring, pipeline dashboard.
Digital equipment inventory, categorization, job allocation, availability tracking.
Paid search, venue partnerships, event-planner partnerships, corporate accounts, referral network.
Payment terms
50% deposit ($1,000 CAD) due on signature to begin work. Balance ($1,000 CAD) due prior to launch.
| Service | Fee | Billing |
|---|---|---|
| Hosting | $150/year | Annual |
| Management | $100/month | Monthly |
| AI-SEO / AEO / GEO Retainer | $2,500/month | Monthly, 6-month commitment |
Add-ons are optional and can be activated at any time. All amounts are in Canadian dollars.
Questionnaire, positioning, package inputs, asset collection.
Visual design, sitemap, content structure, package definitions.
Site development, lead form, analytics, case-study templates.
Review, revisions, DNS, go-live, handoff.
Review the proposal, schedule a call to discuss adjustments, execute the agreement, and submit the deposit to reserve the production slot.